‘Multicultural’ idol group CROSS GENE has been named the new face for the sport street casual merchandise of the ‘NBA‘!
Amuse Korea announced the boys’ new endorsement deal by revealing on July 6th, “NBA has chosen CROSS GENE as the exclusive models for their 2012 F/W season line.”
NBA focuses on turning sports into fashion, culture, and style, and
is a licensed brand with over 30 characters and mascots of the NBA
teams. NBA merchandise is sold in over 100,000 stores across six
continents all around the world, and plenty of top Korean stars have
modeled for them in the past. As CROSS GENE is known for being comprised
of three Koreans and two Chinese members along with one Japanese
member, the company felt that they’d be the perfect fit to represent
their brand.
Representatives continued, “It’s only been a month into their
debut and they’re already receiving love calls from the advertising
industry. We believe that their specialty of being a global group and
the members’ healthy image have created a synergistic effect.”
NBA added, “CROSS GENE has both the image of a fresh, innocent
young boy, as well as a sexy and masculine older man. We feel that
they’ll appeal greatly to those in their teens and 20s.”
SOurce + Photos: E-Daily via Nate
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